SecureDrive Brand
Logo
SecureDrive primary logo
The SD Primary logo represents the core brand identity and should be used in all digital and print applications on a white background.
The SD Primary Logo incorporates the full-color application of the Primary Palette, (SD orange and 60% grey).
SecureDrive secondary logo
The SD Secondary Logo incorporates one color (60% gray or white). It should only be used when the SD Primary Logo does not provide enough contrast against photographs or solid-colored backgrounds.
Clear space
The minimum size requirements for the SecureDrive Logo is 1.5” wide, illustrated below. Please do not scale the logo down further for any application.
Use of the logo should allow surrounding space of equal to the height of the logo itself. This surrounding space should be free of all graphics, imagery and other logos.
Minimum size requirements
The minimum size requirement for the SecureDrive Logo: 1.5” wide.
Logo usage
Never fill the SD logo with any other colour, texture, or outline.
Never apply any colours or colour combinations outside the SD palette to the SD logo.
Only apply the SD logo to photographs and background colours that have adequate contrast, ensuring the logo is clearly visible.
Do not distort the logo
Do not replace the logo typeface or mix any logo elements with a standard typeface
Do not create any alternate versions of the logo. Never remove the TM/MD symbol.
Do not use the ’S’ symbol in any application other than the proper logo usage outlined above.
Colour palette
Primary palette
The SD Primary Palette features two distinct colours, to be used along with white (the latter being either a background or a fill of the logo). The logo, colour in these colours when advertising or promoting the SecureDrive global brand*.
Product-specifc colours vary and can be found in the Extended palette.
* For branded product application, only SD Grey be used to fill the logo (or white fill if logo is reversed).
SD ORANGE
C 000
M 053
Y 100
K 000
R 247
G 142
B 030
HEX #F78E1E
PANTONE 144c
SD GREY
C 000
M 000
Y 000
K 060
R 128
G 130
B 133
HEX #808285
WHITE
C 000
M 000
Y 000
K 000
R 255
G 255
B 255
HEX #FFFFFF
Extended palette
The SD Extended Palette provides a range of greys to be than the logo, within any given medium. This range features SD Black plus a tint (SD LT Grey) and a shade (SD DK Grey) for general use outside of the SD logo* application.
This Extended Palette is intended for elements such as headings, sub-headings, body copy and pull-out quote applications, along with filling visual support elements.
* The SD logo should only ever be in the Primary Palette colours, DO NOT FILL WITH EXTENDED PALETTE COLOURS. Note that SD Black should be the darkest shade of proper black for anything branded SecureDrive. We do not use 100% black, nor any iteration outside of the provided Extended Palette.
SD BLACK
C 000
M 000
Y 000
K 090
R 042
G 042
B 042
HEX #2A2A2A
SD DARK GREY
C 000
M 000
Y 000
K 070
R 100
G 100
B 100
HEX #646464
SD LT GREY
C 000
M 000
Y 000
K 030
R 180
G 180
B 180
HEX #B4B4B4
Typeface
Primary
The primary typeface for SecureDrive is Avenir Next, and is suggested for all printed materials.
For headlines, consider using Avenir Next Heavy. To emphasize bullet points or quotations, use Avenir Next Demi bold.
Secondary
The secondary typeface for SecureDrive is Arial and is used when Avenir is unavailable on your computer. Arial is the desired font for all email correspondence as most PC’s have Arial in their operating system. If Avenir is used for Microsoft Office documents, it is likely the recipient’s computer will default to ‘Times’ instead of Arial. In addition, for hypertext, use Arial for body copy in any website application. Please use Arial for all email correspondance and microsoft programs (Word, Excel, Powerpoint etc).
Website / Digital
The website / digital typeface for SecureDrive is Helvetica Neue. Helvetica Neue is used for all website & digital material. Helvetica Neue may not be in your font library, feel free to download it from here, and add it to your font library if needed.
Iconography
SecureDrive icons
There are alternate icons we use on the SecureDrive website, this is also for digital use. The icon style is basic straight lineal.
SecureDrive product suite
There are nine core products within the SecureDrive product suite. Product fit within distict coverage groups as follows:
Mechanical Breakdown Protection
Appearance Protection
Electric Vehicle Protection
Vehicle Loss Privilege Program
Loan Protection
Replacement Insurance
Anti-Theft
Guaranteed Asset Protection
Excess Wear & Use
Product colour codes
The SecudeDrive suite of products has been designed to optimize dealer revenue, profitability and meet customer needs. The product suite has been divided up into 3 coverage sections: For your SecureDrive suite list of products is as follows:
P144C
0\53\100\0
247\142\30
F78E1E
Mechanical Breakdown Protection
P144C
0\53\100\0
247\142\30
F78E1E
Electric and Hybrid Vehicle Protection
P3015C
100\58\21\4
0\96\156
00609C
Appearance Protection
P638C
82\7\9\0
0\172\215
#00ACD7
Excess Wear and Use Waiver
P638C
82\7\9\0
0\172\215
#7fbc03
Vehicle Loss Privilege Program
P638C
82\7\9\0
0\172\215
#7fbc03
Replacement Insurance
P638C
82\7\9\0
0\172\215
#7fbc03
Guaranteed Asset Protection
P356C
96\27\100\15
4\120\53
#047835
Loan Protection
P3435C
87\45\78\49
20\71\52
#144734
Anti-Theft Protection
SecureDrive product colours
The SecureDrive suite of products has been designed to optimize dealer revenue, profitability and meet customer needs. As such, each colour has been chosen to reflect a certain emotional aspect of the product.
Mechanical Breakdown Protection
Electric and Hybrid Vehicle Protection
Inspiring
Inspired
Passionate
Flawless
Confident
Premium quality
Appearance Protection
Excess Wear and Use Waiver
Nurturing
Secure
Dependable
Responsive
Balanced
Clean
Caring
Vehicle Loss Privilege Program
Replacement Insurance
Guaranteed Asset Protection
Loan Protection
Anti-Theft Protection
Trustworthy
Fair
Reliable
Practical
Trust
Established
Good value